HOW TO MAKE YOUR AMAZON PRODUCT VIDEO STAND OUT?
There are over 2.5 billion sellers on Amazon. It means this is not easy to stand out your product from the crowd. Video is an effective way to engage more customers. More than 80% of customers are comfortable watching a video and makes the confident decision before making a purchase.
Why should I use Video in my Listing?
A product video is one of the best ways to optimize your product listing. Videos help sellers to build a relationship with customers. A good video highlights the benefits of a product and shows how it works. Videos also help customers to receive a large amount of information very quickly. Customers like to stay on your listing and keep watching your video if it is valuable for them. Videos show customers that they are getting exactly what they are looking for. Videos are the best way to highlight product value, uses, brand information, and unique selling propositions.
- 96% of customers will find video helpful while making online purchasing decisions.
- 79% of online shoppers would rather see a video to get information about a product than read the text on a page.
- Over 80% Conversions rate will be increased when the product video is right.
How to Add Video to Amazon Listing?
Adding video to your Amazon listing is only possible with EBC or Amazon Enhance Brand Content feature. Adding video to your listing, you must have an active Amazon Seller account and also be registered with Amazon Brand Registry. Make sure your video quality is good and must be in the English language. All your videos will be removed if your selling or video privileges are revoked.
Follow these steps to add a video to your product listing:
- Go to Seller Central account.
- Click on Inventory.
- Select Upload & Manage Videos.
- Select your video file and Upload Video.
- Enter a title related to the video.
- Select a thumbnail for the video.
- Click on submit button.
There are many things that Amazon product video required to upload your video, which are:
High-Quality Video: Seller must have a high-quality video related to the product. If you don’t have a high-quality video, you can also purchase it from the Amazon Product video creation package.
Thumbnail: Thumbnail image is very important. Image must be in the aspect ratio of 16:9 and a suggested dimension of 1920 x 1080 pixels.
Title: Title must be short and related to your product. That can easily identify your product to customers.
Description: Provide a detailed overview of your product in the description that customers can learn by watching your video.
Tips for Sellers to add Video on Listing
Tip #1: Get familiar with Amazon video content policy. Here are few notes from Amazon’s policy to keep in mind:
- Videos should not contain reviews or quotes of any sort
- Videos should not contain “stars”
- No distracting or fast-paced imagery
- No letterboxing – everything must be full-frame
Tip #3: Focus on Features and Benefits.
Tip #4: Tailor to your Brand.
Tip #5: Keep it Short.
Tip #6: Product must be put in Front and Center. A lot of sellers think that the logo is needed to be put first in a video, but actually, the most effective videos are those that put the product front and center. A seller needs to be showcase the product in the first 5 seconds for the best results. If the seller delays showcasing the product first, customers may lose interest or scroll down to the next listing.
What does it Cost to Add a Product Video?
Adding a product video is free for brand-registered sellers. If you choose a premium module it will cost you around $1500 per detail page, which covers one ASIN variation. A product video that is posted in a customer review is free for all brands and sellers, but you should not control it directly. The video production of high-quality products is cheaper than ever. With advances in camera, editing, and lighting technology, video has become very cost-effective.
Types of Product Videos:
There are mainly four common types of product videos which are as follows.
Product Highlight Videos:
This type of video is completely based upon cleanness, simplicity, and focus. It is the 360° view of the product on a clean white background.
Customer Experience Video:
This type of video is designed to help customers understand the product better. These videos show the products that are in use by customers.
This type of video is based upon the benefits of the product and how it can be helpful for the customers. A video that shows the value of a product and how the product is used is known as an Explainer video.
This type of video shows the product comparing with other products. This will work perfectly when many other similar products are being sold, and your product has many important differences which the buyer wants to know about.
Amazon Product video is the best strategy to increase customer satisfaction, decrease returns and negative feedback while keeping your account in good standing with Amazon.