PERKS OF AMAZON VIDEO ADS
Before getting into the significance of Amazon Product Video Ads, let’s first explore why videos are so important and one step ahead of static pictures when it comes to marketing.
In today’s fast moving world where digital marketing has become a prime tool to generate income, videos have proven to be extremely effective when it comes to retaining the eyes of the scrolling audience. As Animoto states, approximately 73% of the customers prefer watching videos to spend money on a product. Motion pictures or even static ones when played in motion are said to have an impressive impact on the people who are randomly scrolling through a page and hence, culminating in more sales of the product.
How to make the best of Amazon Product Video ads?
There is no doubt anymore that videos leave a lasting impact on the viewers minds. The visuals can easily prove the claimed features of the product such as durability and concrete functions. Videos also target a very huge population that is always in a hurry and would rather watch a short video and skim through blogs or pictures to set their mind on buying the product. However, as much as videos come in handy to accelerate sales, it is imperative that the video producers know what they are doing. Here are a few tips to familiarize you with precise techniques to produce the best video for display and witness your conversion rate skyrocket.
Refrain from stuffing your video with excessive and unnecessary material that could successfully repel the viewers from watching the rest of the video. Take advantage of a full-fledged videography and get your product to own the spotlight by making it look shinier and luxurious. Mention subtle and brief descriptions of the features of the product as you proceed with the video so the viewers know what they are in for. Keep it short and try to fuse a precise how-to-use bit so it clears any existing confusion in the viewers mind.
Keep them short
Make sure that the first 10 seconds are extremely catchy, otherwise, all your hard work put into crafting the rest of the video will go in vain. People tend to lose attention if the first few seconds of the video fail to retain it. Amazon suggests that the video must be of less than a minute because a larger video will not be able to attract any random scrollers who are not even there to check out your product.
The clearer your graphics appear, the better chance there is for your video to grab viewers. Hire professional staff to cover the anatomy of your product so the customers precisely know what exactly they will receive if they place an order. Refrain from stuffing it with informal and phone-camera videos as it might keep you from making a strong first impression. Make sure that the products appear utterly clear, new and spotless devoid of any kind of scratches or scuffs. Do not craft a heavy background because that might divert the attention of the viewer away from the actual product. Give your product the spotlight throughout the video.
How does product video ads help escalating conversion rates?
Well, for starters, video productions attract a myriad of eyes who might be convinced to spend their money on your product if the right amount of assurance travels their way. Sometimes, customers are a bit reluctant to buy products because of constant doubt wandering in their minds. What if the color is not the same as they are anticipating? What if the size is too big or small? What if they don’t get what they are looking for? A good deal of these questions are readily solved when they view a video addressing all of these concerns.
By looking at videos, the potential customers can easily picture themselves using the product hence, being compelled into completing their purchase at your online store becomes routine. This is how you gain trust and credibility as time passes.
They answer all your questions
Amazon product video production aims to clarify all the questions one might have in their mind. When you look at a tutorial that smoothly explains the applications of the product you are looking to buy, your interest starts to grow by the second. This is because every question you have in your mind about the product is being addressed in a creative manner via videography.
As more people tend to build interest in your product, they are lured into buying it which is what exponentially escalates your conversion rate. This is how Amazon Product Videography comes in handy when small or even well-established businesses are looking to escalate their conversion rates.