3D RENDERING FOR BETTER AMAZON LISTING CONVERSION RATES - IS IT BETTER THAN PRODUCT PHOTOGRAPHY?
Every industry in the world is experiencing an increase in technological advancements to offer a better experience to customers. In the Film Industry where CGI has won over the hearts of the audience with stunning visuals to the automobile industry where your car now is made capable of driving itself.
In the world of E-Commerce, an industry that is a byproduct of technological advances, there exists a similar pattern. With Amazon’s increasingly competitive marketplace, it is imperative for sellers to evolve their methods as well and one such evolution is the use of 3D rendering.
What is 3D Rendering?
Amazon shows no leniency to sellers providing low-quality images of their products to potential customers, as a poor-quality picture decreases trust in the mind of the buyer. Sellers have used Product Photography to tackle this demand from Amazon, spending thousands of dollars and hours in the meanwhile to optimize their listing.
What 3D Rendering product images does is that it uses 2D images of a product to then generate a realistic 3D image of the same product. This high-quality 3D image can be used to create listing images on Amazon with a fraction of the cost of product photography and saves sellers the hassle of having to send their products for a high-quality shoot or asking for different angles, as they can get as many angles as they wish in a few clicks.
Does this make Product Photography useless?
To cut a long story short, no. Amazon Product Photography is still a beneficial asset for the optimization of listing images & Amazon EBC in which the product is applicable to a particular surrounding, or environment, or has no variations. Amazon Sellers of such products can reap the fruits of High-quality professional shoots as their product barely requires variety.
The next question on your mind might be…
So, how does 3D Rendering compare to Product Photography?
To completely understand and weigh the pros & cons of these tools, it is important to divide them into 5 different sections:
- Cost & Time Efficiency
- Product Variations
- Image Quality & Revisions
- Capturing Details
- Increase in Possibilities
Cost & Time Efficiency:
For the product photography of a product on Amazon, it can cost you anywhere between $10 to $400 per image, which amounts to $2800 for a minimum of 7 listing images. That cost is for the service alone, you also need to ship the product at your own expense which, in addition to increasing the cost, also increases the time consumed. Turnaround times usually linger around 1-2 work weeks or more.
3D Product Rendering services on the other hand can cost around $50 up to $550 for basic, less complex products with highly detailed products requiring anywhere between $550 to $5000. The benefit is that once you pay for the 3D render of your product, you can create countless images for Amazon using the 3D image.
All you have to do to get started is send your logo, packaging, and a few images of your product taken from your very own smartphone to the service provider of your choice. The turnaround time is 2-3 business days for the first draft, with the final product delivered to you within 4-5 business days.
Portrayal of the differences in basic attributes like size or color can be very expensive and cost you a great amount of time and effort with Product Photography, as each variation would have to be shot separately.
With 3D Rendering, you can easily show the variations you offer without having to pay hundreds upon hundreds for each variation while also maintaining the same quality across all the images.
Image Quality & Revisions:
Resizing 2D images means losing a great chunk of image quality, so sellers usually have to settle with their products being small and out of the limelight. Resizing 3D images, however, maintains the quality of the image no matter how large or small it’s size may be.
Apart from the superior and maintained Image quality, another pain point for sellers with complex products or higher expectations for their images are revisions. Instead of going through the process of doing a re-shoot of a product for revisions, 3D renders can be revised easily and also be used in multiple environments without the need for manually setting up surroundings.
In addition, this vastly reduces the turnaround time for revisions and provides you with exactly the images you visualized for your listing.
I believe Product Photography can leave you with fascinating visuals that compliment your product in terms of quality. The only issue is, it often leaves your product’s details to the side.
3D rendering product images can bring out your product’s finest details and might influence the buyer’s purchase decision. If the product looks that good in it’s images, its definitely going to be better in real life, right?
Couple that with what I mentioned above, the ability to combine highly detailed 3D product images with any background of your choosing really lets you explore and experiment with your creativity, resulting in visually striking imagery.
Increase in Possibilities:
Sellers whose products are used to prevent injury or damage to personal properties can showcase their product’s valuable features without having to put themselves or their own belongings at risk, through 3D rendered product images.
By now, you must realise that the room for creativity is left wide open with 3D product imagery. It is within human nature to go through the trial and error phase to deal with constantly arising situations. Feel free to show how your product can prevent serious accidents from taking place by showing the difference it made in multiple scenarios.
Both 3D rendering and Product Photography are valuable tools depending on what your product requires. However, if it is applicable to your product, the amount of time you save and the quality of images are the two most valuable attributes of having your product 3D rendered.
See what fits your own expectations for your listing, your budget, and your time constraints and decide the better option for you.