5 WAYS TO MAKE YOUR LISTING IMAGES SHINE IN 2022
Listing Images on Amazon are a crucial factor when converting customers and making your product stand out against the rest. Listings that show their customer exactly what they’re buying and leave no space for ambiguity, while also looking attractive are the ones that get the most sales.
If you’re reading this, you probably already realize the importance of optimizing Amazon listings. What you might not know, though, is that it is pretty simple! In this blog, I will be listing down 5 great ways you can try yourself to improve your existing or new listings.
#1: THE ALGORITHM IS YOUR BEST FRIEND
Amazon’s A9 Algorithm is no longer a mystery to sellers, and you should take advantage of that fact. What it does is that it shows your products to its relevant customers who have a higher chance of buying your product. If the term ‘Keyword Search’ didn’t pop up in your head immediately, you already have an area you might be lacking in.
Using relevant keywords in your title and description, while practicing the best practices with listing images, is a quickfire way to let the algorithm know what your product is. It is imperative that you use keywords that are the closest to your niche. For example, a customer who is looking for children’s toys will probably ignore or be disappointed by seeing your product which might be a toy for dogs. This hugely impacts your sales velocity and conversion rate, two other factors that the algorithm caters to. For newly launched listings, it is advisable to use sponsored ad campaigns to get their sales velocity on par with their competitors. Using Amz Optimizer’s PPC Management Service, you can run an effective ad campaign that gets you a faster ROI and a boosted sales velocity.
With relevant keywords, higher sales velocity, and a good conversion rate you have a higher chance of being ranked on page 1 on Amazon. Follow the Algorithm religiously and you will find yourself raking in the sales in no time.
#2: KEEP MAIN IMAGES SIMPLE & ATTRACTIVE
Amazon’s guidelines give you a framework to work with when creating images for your listing. However, the best practices while optimizing your listing images are as follows:
- Images should be at least 2000 x 2000 pixels for a better zoom-on hover experience
- White spaces must be limited by cropping the picture appropriately
- The product should occupy 85% of the frame
- Last but certainly not least, the use of higher quality, crisp images is an absolute must Main Images accompany your title on the search results page. Let’s assume you’re in the mood for drinking and are looking for a Cocktail Smoker Kit. You look it up on Amazon and the following listings pop up:
Ask yourself, which one of these would you consider buying? Although both of them follow the best practices & offer the same product, the listing on the right properly demonstrates the products on offer at a glance. Essentially, that is what the main image is for.
As mentioned before, image quality needs to be very crisp and good. This can be achieved through a studio-level shoot with high-quality cameras which our team at Amz Optimizer uses for its Amazon Product Photography Services. As an alternative, you can also opt for the 3D Rendering of your product (more on that later).
#3: CREATE GRIPPING LISTING IMAGES
7 images translate to 7 opportunities to convince the customer about your product’s USPs and allow them to make an informed decision. While a list down of all the features would be sufficient technically, it is not what works on Amazon. Photography needs to be used for images to be attractive AND informative.
Your images must consist of a Lifestyle & Infographic image, as they bridge the gap between the customer and the product which is laying in a warehouse somewhere.
Employ tools like realistic 3D Rendering by Amz Optimizer to create fascinating visuals of your product in use or get Product Photography done on scintillating backgrounds. The possibilities are limitless, the only hurdle most sellers face is the problem with what they don’t know.
To help you better understand the void in your listing out of which your sales are leaking, Amz Optimizer gives you a Free Audit to help you understand where you could better optimize your Amazon Listing.
#4: ON AMAZON, LESS IS NEVER MORE
The objective is to entice visitors to buy your product with complete peace of mind. As mentioned above, listing images are your chance to entice. Tell them everything about your product by using different types of images like:
- Product Dimension Images
- Comparison Images
- Images that show the contents of the Package
- Product Compatibility Images
By leaving no room for questions or confusion, you make the process of buying swift and seal the deal without any troubles. If your Brand is registered on Amazon, you can also create Enhanced Brand Content/A+ Content for your listing to elevate your brand awareness on Amazon. If you’re not familiar with this type of content, get it done by a professional.
#5: RESEARCH, RESEARCH, AND MORE RESEARCH
The most you can learn is from your competitors. Study the market you sell in and see what works to help you better your own listings. You can also check the customer feedback and reviews on the listings of your competitors and see if you can provide the answers required before they even ask them.
Highlight how your product differs with the help of visually striking images but try to keep it easy to understand and view at the same time. If that sounds difficult to you, a bonus tip for you would be to hire Amazon Experts like Amz Optimizer which has a portfolio of over 200+ images, with various products for you to decide on.
Success on Amazon is a few steps away even after you employ these tips, but that’s all for this blog for now. I hope you learned something helpful which can take your business on Amazon to greater heights and allow your brand to grow.