March 25, 2025

What Are Some Things You Must Do As A First Time Amazon Seller?

A successful launch is what every amazon seller dreams of. As a new seller you are usually overwhelmed with so many things including back and forth communication with the supplier, working on a nice packaging, communicating with product photography agencies for branding, and so much

I get it. Based on our 6 years of experience working with hundreds of sellers, we suggest the following

Many Sellers Decides to Run Their PPC Themselves Because they don’t have the budget to hire an expert

When we audit ppc campaigns I often ask who has been managing your campaigns until this moment and I always get this myself.

It might sound harsh, and I apologize in advance, but ppc is one thing you should never do if you are no expert. Your basic knowledge of bidding and phrase/exact/broad targeting is not enough.

I mean you can always do the designs on your own or maybe spend some time designing packaging on canva but when it comes to ppc, you need to make sure you know the numbers upside down.

Recently I audited a campaign of a brand and I noticed the client was spending $200 daily on irrelevant keywords. I am not just talking about bad targeting or unorganized keywords, I also noticed bad product targeting. Why would you target amazon basics products and similar when they are actually selling at a lower price and much higher reviews.

So to all hardworking sellers, hire a ppc expert who can actually make your campaign profitable from day one.

We offer a 1 time set up charge and we give you training videos so you are able to manage the campaigns yourself. This is for those who can not afford monthly retaining charges.

Not Knowing the Average CPA & Finalizing the product & Supplier

I know there are tons of influencers out there especially on instagram and tiktok who make these smart reels about products. The content works something like this

This product is being sold at X price on amazon and see on Alibaba it is sold on Y price. A 60% margin.

Sorry to break it down for you, this is mostly a scam. There are a lot of other costs involved in B2C and not just the product manufacturing cost. There is

Landing cost
Amazon Fixed Fees
Amazon FBA Fees

Having said that, make a table like below and figure out your margin. Next check the average CPA from tools like Helium 10.

So for instance if you are saving $5 dollars on every sale after all the deduction, CPA will tell you if it is worth moving forward with the product.

Hiring A Cheap Designer Because we’re just testing the market

So you really are not testing the market. You are just spending time on stuff that will eventually not work in the long run. Even if you are just testing the product, you still need quality graphics. In the online world, branding is so important that we as an agency say that if your product doesn’t stand out from the rest in terms of the main image, listing photos, brand story, and A+ Content, this simply means you aren't ready yet. Sit tight and work on making them perfect

Listing photos and A+ Content are our prime real estate. You are welcome to get in touch with us and get a know how of our process and pricing and then make a decision that fits well within your budget

Not Spending Anything on Marketing

Please note that organic growth for 90% of the product is not possible. You need a budget for ppc unless you are launching a completely new product with great pricing and stuff.

Also paid marketing never ends. It just needs to shift from one place to another. For example when many sellers see they are ranked for a certain keyword, they stop spending on that keyword.

This is so wrong. The bigger picture is that you are there because of your sales velocity and lowering ad spend could risk your organic ranking.

But yes you need to budget and spend on keywords according to your rankings.

Getting out of Stock & Ordering the inventory late

Every business comes with a risk. If you have a good start, you need to consider reordering the inventory right at that point. Also this is the time to further negotiate with the supplier and get a better deal on a larger number of inventory.

When you are near to get out of stock, reduce the market spending and increase the price so you just don’t get out of stock

And what happens when you do get out of stock? You lose your organic ranking and trust me starting all over will result in a high ACOS

Over to you

I am Daniyal - I am one of the owners at Amz Optimizer. I share my experience via our inbound blogs and if you are seller reading this and wants an expert opinion on a new product that you are thinking to launch or may be an existing product, you can email me at info@amzoptimizer.com.

I will offer you 3 things for no cost

• A complete branding strategy
• Detailed Analysis of the product
• Launch Strategy

This will cost you $0.

Thanks for reading!

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