We feel you - In fact, we all have been through it. On Amazon, this is seen as very common and probably a reason many new sellers quit. We don’t hold a secret that we want to sell you and no matter how complex people make it, we will still consider it basic.
The key to the perfect listing starts at the very top of the funnel(ToFu) ie. The awareness stage. Before analyzing your campaigns and ad spends you’ve been working hard on, work smart and make them stand out. Let your product image do the work for you. People often work on the principle of “fascination” and “instant inclination.’ “Make your product image and description captivating.” This is where the real market makers are decided.
Now that you have managed to capture the attention of your desired demographic and successfully moved to the middle-funnel-marketing-“considerations”(MoFu) stage, your main job is to showcase your considerations for your audience. Make sure your product is accessible, not cheap, or overpriced, but “accessible”. The success lies in Price optimization.
Price optimization ensures maximum revenue per product without compromising the sales. Make sure your imagery, descriptions and reviews justify the hype but most importantly, make sure your targeted audience is actually able to buy it. Remember, the goal is maximum sales at the maximum possible price, so find the right pricing balance for your product.
The bottom of the funnel(BoFu) will, then, automatically follow with little to no effort. If you stand confused, let us do a free health check of your Amazon Listing!