May 22, 2025

Amazon Long Tail Keywords: The Ultimate Guide to More Sales with Less Competition

What Is Amazon Long Tail Keywords and Why Do They Matter?

Amazon long tail keywords are highly specific search phrases—typically three or more words long—that target niche segments of buyers. Unlike short-tail keywords such as “yoga mat,” long-tail variations like “extra thick eco-friendly yoga mat for bad knees” capture a more intent-driven audience.

Key Characteristics:

• Lower search volume but higher conversion rates
• Less competition than broader terms
• Often reflect what buyers are exactly looking for

“Amazon long tail keywords are not just about visibility—they're about relevance. And in eCommerce, relevance converts.” – Laura Meyer, eCommerce Strategist

Short Tail vs Long Tail Keywords (Comparison Chart)

Metric	Short Tail Keywords	Long Tail Keywords
Search Volume	High (e.g., 90,000/month)	Low (e.g., 1,500/month)
Conversion Rate	1–2%	7–10%
Competition	Very High	Low to Medium
Buyer Intent	General	Highly Specific

How to Find High-Converting Amazon Long Tail Keywords

Finding the right long-tail keywords requires the right tools and smart research strategies to optimize listings.

What Tools Can You Use to Find Amazon Long Tail Keywords?

• Amazon Autocomplete: Start typing in the Amazon search bar to see common queries.
• Helium 10: Use tools like Magnet and Cerebro for keyword mining.
• Jungle Scout: Excellent for competitor analysis and reverse ASIN lookups.
• KeywordTool.io: Extracts long-tail variations from Amazon’s own data.
• Ahrefs/Amazon Integration: Ideal for cross-platform search intent matching.

How to Use Competitor Listings for Keyword Ideas

• Reverse engineer listings using ASIN lookup tools
• Scan titles, bullet points, backend keywords
• Check Q&A and reviews for language that resonates with buyers

How to Use Customer Reviews to Find Long Tail Keywords

• Look at how customers describe your product
• Note features, pain points, and scenarios (e.g., “great for seniors with arthritis”)

Choosing Amazon Keywords That Include Long Tail Variants

What Makes a Good Amazon Long Tail Keyword?

• High buying intent (words like “best,” “for kids,” “with case”)
• Low competition (fewer sellers targeting it)
• Relevance to your product (don't chase trends that don't match your item)

Should You Target Low Search Volume Keywords?
Yes—don't dismiss keywords with low monthly searches (e.g., 100–500). They may still drive meaningful, high-converting traffic.

Pro Tip: Stack several long tail phrases to build momentum in multiple micro-niches instead of battling over one ultra-competitive term.

Amazon Keywords Optimization Best Practices

Where Should You Place Long Tail Keywords in Your Listing?

• Title: Use your most important long tail phrase early
• Bullet Points: Focus on benefits and keyword variations
• Product Description: Reinforce terms naturally
• Backend Keywords: Max out your 250-byte limit with supporting long tail phrases

How Many Long Tail Keywords Should You Use?

• Prioritize quality over quantity
• Aim for 5–10 primary long tail phrases spread naturally

What’s the Role of Backend Keywords in Long Tail Optimization?
Backend fields are essential for terms you don’t want to show visibly but still want indexed. Include:

• Misspellings
• Variants (e.g., “eco-friendly,” “eco-friendly”)
• Niche descriptions

Read this blog to learn more about backend keywords: How they help improve your product's search ranking on Amazon.

Understanding Amazon Keyword Commas and Punctuation Rules

Do You Need to Use Commas in Amazon Keywords?
No. Amazon’s backend does not require commas, semicolons, or any punctuation. Just use spaces.

Example:
✅ organic baby shampoo tear free
❌ organic, baby, shampoo, tear-free

Should You Repeat Keywords in Backend Fields?
Avoid repeating keywords already used in your title or bullets. Repetition wastes precious byte space.

How Amazon Long Tail Keywords Improve Your SEO and Sales

A single long-tail keyword often contains multiple indexable terms. For example:
“Organic baby shampoo tear free” =

• organic baby shampoo
• tear free shampoo
• baby shampoo organic

This creates keyword clustering and boosts visibility.

Better Targeting, Lower PPC Costs
Because long tail keywords are less competitive, your PPC bids are lower. This improves ACoS (Advertising Cost of Sale) and can increase your CTR and conversion rate dramatically.

Step-by-Step Example: Finding and Using Amazon Long Tail Keywords

Product: Organic Baby Shampoo

Step 1: Brainstorm Phrases
From customer reviews and autocomplete:

• “Organic baby shampoo tear free”
• “Best shampoo for baby with eczema”
• “Natural baby wash with lavender”

Step 2: Use a Tool (Helium 10 Magnet)

• Export keyword list
• Filter by buyer intent and low competition

Step 3: Add Keywords to Listing

• Title: “Organic Baby Shampoo Tear Free – Natural Baby Wash with Lavender, 8oz”
• Backend: “eczema baby shampoo gentle newborn safe no tears organic”

Step 4: Launch and Monitor

• Run Amazon PPC to test which long-tail performs
• Track in Helium 10 Keyword Tracker

Common Mistakes to Avoid with Long Tail Keywords on Amazon

1. Chasing volume instead of intent
2. Keyword stuffing titles or backend fields
3. Repeating keywords unnecessarily
4. Using tools built for Google, not Amazon
5. Misusing punctuation in backend (e.g., commas)

FAQs About Amazon Long Tail Keywords

Q: What is the ideal length of a long tail keyword?
A: Typically, 3–6 words, depending on the product and niche.

Q: Can I use long tail keywords in Amazon PPC?
A: Yes, and you should. They often have lower CPCs and better ROI.

Q: How often should I update my keywords?
A: Review keyword performance monthly and update backend terms every 60–90 days.

Q: Are backend keywords as important as listing keywords?
A: Backend terms support discoverability, especially for hidden variations.

Final Thoughts:

Amazon long tail keywords are a game-changer for sellers who want to rank fast, optimize Amazon product listing, avoid high competition, and attract buyers who are ready to purchase. They allow you to carve out highly specific market segments, target buyer intent, and increase your ROI on both organic and paid search.

Start today by:

• Researching your top 5 long-tail phrases
• Optimizing one product listing with them
• Testing with PPC and measuring results

Over time, you'll build a snowball effect of organic traffic and compounding visibility.

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