September 11, 2024 | Case Study

Tork Strap - Boosting Conversion by 75% in 30 Days

Client: TorkStrap
Category: Automotive
Sales: $10,000/monthly
Units Sold: 333/monthly
Live Link: https://www.amazon.com/dp/B0B9J1JW7M

Challenge: Tork Strap, a first-of-its-kind patented product, required a strong launch to compete in a crowded market. The client needed to communicate a lot of information without making the listing feel cluttered. Amz Optimizer was tasked with creating a clean, impactful listing that highlighted key features while maintaining a high-end product feel.

Approach:

1. 4K Renders: We started with 4K renders to showcase the product’s high-quality materials and design, ensuring that even the smallest details were crystal clear.

2. Listing Images: After analyzing competitors, we realized that the audience was already well-educated on similar products. We focused on highlighting key features in a simple yet compelling way, using clean design to tell the product’s story effectively.

3. A+ Content: Any additional details that couldn’t be fully explained through listing images were highlighted in the A+ content, ensuring the product’s full value was communicated.

Result: Within 30 days, the product saw a 75% conversion boost, solidifying Torque Strap’s position in the market. We continue to manage their store and oversee all creative efforts.

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