August 15, 2023
Enhanced Brand Content on Amazon or (EBC) was introduced in 2016. The properties of this content are to represent the best value of their product with the help of better images and text placement. By adding EBC to your item may bring about a higher transformation rate, increase traffic, and increment deals
This feature is just accessible for professional sellers with their brand enrolled through the Amazon brand registry process. Sellers who are part of the “Launchpad'' or “Amazon Exclusive” selling programs are also eligible for Amazon Enhanced Brand Content.
EBC or Amazon Enhanced Brand Content can be utilized to address the most applicable questions by providing relevant product details to the customers. It helps more rapid purchases and possibly reduces product returns. Amazon Enhanced Brand Content not only helps the user easily access relevant information about your ASINs (Amazon Standard Identification Numbers) but it can also help drive conversion campaigns. Sellers can also differentiate between their brands by displaying some unique brand stories, which can help better ads. Performance and revenue.
To set up ECB or Amazon Enhanced Brand Content, you first need to register your brand on Amazon Brand Registry because Enhance Brand Content is only eligible for registered brands. After registering your brand on Amazon Brand Registry you need to follow these few steps.
Hi, I'm one of the founders of Amz Optimizer, and I started this company about four years ago with a passion for design. As a 3D graphic artist myself, I knew I could deliver better value than most, and that’s exactly what we’ve been doing. ...
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